Just as Virgin Media announced that it has had a good year for on demand services, the company also announced that it is testing out bandwidth throttling during the peak hours as a way of coping with the increase in demand over the past year.
The trail is taking place in Preston, where both download and upload speeds are reduced for a longer period.
Currently there is a five hour period where speeds are cut, but heavy users could see this extended to seven hours during the week, while at the weekend, heavy users will see the five hour speed reduction increased to ten hours.
Virgin Media’s peak times are from 1600 hrs until 2100 hrs downstream, 1500 hrs until 2000 hrs upstream, while at the weekend it is 1000 hrs to 1500 hrs.
Virgin Media have said that it is only the heaviest five per cent of users who will be affected by these new extended speed cuts.