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February 13, 2009

Virgin Media gets 500m on demand views


by David Allen

The cable based provider, Virgin Media, has announced that during 2008 its on demand service was used by customers around half a billion times, with December being the busiest month.

Virgin Media has been boosting this service with quality programming from the BBC, HBO and Channel Four, allowing customers to view popular TV show as and when they want.

They can even access the famous BBC iPlayer without the need of a computer.

With more viewers not wanting to be tied to the TV schedules due to lifestyle and work commitments, it goes to show that the demand for a service like this is set to grow.

Last month the company announced that it would be providing content from ITV to complement the services already provided, although this is not available at the moment.

Story link: Virgin Media gets 500m on demand views


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