To celebrate twenty years of being in international distribution the broadcasting organisation, Discovery Networks International, has commissioned a brand new design for the on air logo for the flagship channel, the Discovery Channel.
Twenty years is some feat in the hard and fast world of satellite broadcasting and over the next few months we are likely to see many twentieth anniversaries for most of the channels that appeared on Sky TV when it first came out.
The new logo for the Discovery Channel has been out in the US since last April, but the UK will be seeing this new style logo as from this week.
The Discovery Channel is one of the most widely distributed TV brands in the entire world.
By diversifying into different niche sectors they have managed build an established network of successful channels known worldwide.