Mobile providers are looking at huge cuts in revenues as the credit crisis take a hold, but most mobile providers have an ace up their sleeves that could mean the difference between profit and loss.
The introduction of mobile broadband was initially seen as a gimmick, but was quickly welcomed by both business users and consumers who see this as a way of being able to stay online while being out of the office or home.
Because of this success, mobile providers are looking at an increase in data usage for existing customers, while some mobile users are considering taking out mobile broadband in the future.
This sounds great for the providers, but there is a problem brewing for them.
At the moment the network can cope, but as the uptake of mobile broadband increases the network must be improved and expanded to cope with the demand.