A re-branded version of UKTV History will be launched next Monday, under the new branding of Yesterday.
This will be accompanied by the launch of a website called visityesterday.co.uk .
The target audience is going to be couples in the thirty plus age group and the channel will aim to provide history is easily accessible form.
The in house staff have created the channel’s new catchy name, while the channel’s identity and logo, which went though fifteen different styles, has been designed by the team at Red Bee.
This is the third UKTV channel to go through a re-branding, leaving UKTV Style, Homes, Gardens and Food to be re-branded next quarter.
The launch is scheduled for the 2nd March at 0900 and will be available on Virgin Media cable, Freeview and Sky Digital.