The cable services provider Virgin Media had a difficult last quarter, with new customer sign ups dropping by a massive forty per cent.
This news comes as the company posted losses of £50 million for the same quarter, which it said was due to the fact that it only managed to attract 14,800 new customers compared to 24,000 in the same period last year.
At the same time Virgin Media has seen a fall in customers taking out the profitable broadband, TV and phone packages, with only 185,000 sales in the last quarter compared to 272,100 in the same quarter of 2007.
It is to be expected during the current economic situation that sales will slow.
How long it goes on and how companies cope is the real test.