Could the legal questions that surround the introduction of the targeted advertising system known as Phorm be answered soon?
The European Commissioner Viviane Reding hopes so, since she is looking into the secret trials that were conducted by Phorm and BT, in order to find out if EU data protection laws were broken.
The commissioner’s office has been collecting information on the trials and has even asked the UK government why they have not conducted an investigation into the trials which upset many BT customers.
The fundamental problem with the trials and future introduction of Phorm for BT customers is nothing to do with legal issues, it is simply a matter of whether it is right or wrong.
There is also the issue of whether BT customers really want this service monitoring their internet activities.