The search giant Google is to start offering advertisements that are based on the user’s internet surfing habits.
This is not like the related advertising that a user gets when visiting a website, this is much more like the technology used by Phorm.
It will be using a cookie from DoubleClick, a company that Google took over a while back.
The cookie will track the user’s internet movements through websites that offer AdSense.
Clearly all a user would need to do is delete the cookie to stop the tracking, but having to do that after using Google is not viable, therefore Google has included an easy way for users to opt out of the scheme on the ad preference page.
The targeted advertising will start on the 8th April.