How long can DVDs hold out against VOD

March 16, 2009

The days of watching TV and videos the old way are quickly becoming numbered, with the introduction of Amazon’s Video on Demand coupled with the amazing new video player from Roku, which is powered by Philips-founded semiconductor pioneer, NXP.

Added to the existing Netflix subscriber service which comes with the Roku box, which was limited to back-catalogue movies, Amazon’s service offers 40,000 movie titles and TV shows for streaming on the net.

And when coupled with NXP’s powerful decoder, which allows both standard and high definition decoding, the Roku player is about to take the world by storm.

Seen as a challenge to current cable and satellite subscription services, the Roku/Amazon link-up keeps all movies stored at Amazon’s servers, and offers a much simpler browsing capability than the previous Netflix service.

The Roku player takes a head-long challenge to existing media services with a choice of over 50,000 titles from the conjunction of the Netflix and Amazon services.

This affordable price point comes from the introduction of NXP’s affordable PNX8935 source decoding device, which allows multi-format decoding via an easy to use interface with a set up procedure even the most basic computer user can understand.

The only downsides discovered so far with the combination of the Roku box and Amazon’s service is a few glitches in search simplicity, and a lower than expected definition on HD TVs.

Though Roku says its player is capable of streaming (when it becomes available) the new 1080i content, pundits claim you are going to require a superfast internet connection to effectively use this advantage.

But, with a new era in TV viewing coming from only a couple of clicks on your remote, the cable and satellite providers are being forced to take a serious look at their pricing and availability.


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