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March 25, 2009

UKTV launching next rebrand

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by David Allen

UKTV is continuing with the rebranding of its channels.

UKTV People and UKTV Documentary were the first factual channels to get the rebranded touch.

This time UKTV Style and UKTV Gardens are getting the change of brand and channel style.

These channels will be rebranded as Home and Really.

The changes are due to take place on the 30th April.

The gardening content will be transferred to UKTV Style, which will be known as Home.

Really, which is taking over from UKTV Gardens, is going to become a factual and lifestyle channel directed towards women.

This is a major change of direction for UKTV as traditionally these channels have been carrying seventy eight per cent home content.

The only channel remaining is UKTV Food.

This is a serious subject these days and it is not likely to be dropped when this gets the rebranding treatment.

Story link: UKTV launching next rebrand


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