Orange hops on kangaroo


April 7, 2009

Just when it was thought that Project Kangaroo was dead, it has sprung back to life, with mobile provider Orange emerging as a potential buyer for the technology behind the system.

Kangaroo was a joint venture between the main terrestrial broadcasters, the BBC, Channel Four and ITV.

It is believed that the development has cost the three channels around £20 million, but a potential buyer would be looking to pay only a fraction of that cost.

France Telecom, Orange’s parent company, could use the VoD technology behind Kangaroo to develop its own service, Orange TV.

This currently has in excess of one million subscribers so there is a base to build on.

The main obstacle to a deal may come from ITV, which is said to be in talks with Hulu to bring back Kangaroo.

This deal would be backed by NBC and the News Corporation.






 

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