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April 9, 2009

ASA hits Virgin Media advert with a ban

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by David Allen

The Advertising Standards Authority (ASA) has decided that advertising by the cable operator Virgin Media has gone just a little bit too far and has told them to remove the advert from the national press.

The complaint centres around an advert placed in the national press with the headline:

“ONLY 3 OUT OF 10 HOMES IN THE UK CAN GET 8Mb OR MORE OVER BT PHONE LINES. 10 OUT OF 10 HOMES WITH OUR FIBRE OPTIC BROADBAND CAN GET 20Mb”.

Rival provider BSkyB made a complaint and the ASA also took exception to the comparison of speeds made by Virgin Media when compared with BT.

Virgin Media insisted that its fibre optic cable service offers 20 Mbps, but ASA came back at them stating that potential customers would expect to get those speeds, whereas in a previous judgment it was found the Virgin Media customers were getting only half those speeds.

Story link: ASA hits Virgin Media advert with a ban


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