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April 22, 2009

BSkyB shares downgraded


by David Allen

The satellite broadcaster BSkyB is seen as one of the more resilient companies in this industry during this current financial crisis.

Yet there are some bankers who feel that the share price of BSkyB is far too high, and as a result they have written down the price.

Analysts feel that BSkyB could be doing a lot better in the advertising field and in developing its broadband network.

Revenues from advertising are not performing as well as the industry experts say they should be.

BSkyB is also going to have to invest millions of pounds in upgrading its Sky Broadband network in order to stay in touch with competitors BT and Virgin Media.

BSkyB has the benefit of subscribers, so a drop in advertising revenues does not have as big an effect as it does on other broadcasters, but there is always a cost attached to any change.

Story link: BSkyB shares downgraded


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