Social networking comes second to cost for mobile users

April 22, 2009

Social networking comes second to cost for mobile users
Not surprisingly, given the current recession, new research by OpenCloud has found that cost is the most important factor for mobile users.

According to the ‘My Mobile Lifestyle’ survey the three most important points a consumer considers when buying a phone are handset price, call price and text price, in that order of importance.

Over 80% of the 1,000 consumers surveyed said that these were the prime factors in their choice.

It seems that operators’ enthusiasm for 3G and social networking applications, as a way to attract consumers, is misplaced.

Over two-thirds (69 per cent) of respondents to the survey said the first services they would cut, in order to reduce costs, would be mobile internet usage and social networking.

Jeff Gordon, CEO at Cambridge based OpenCloud said: “The results support the proposition that the fundamental reason people have phones is to communicate with each other. Consumers view 3G and social networking applications as luxury tools, and not essential for their mobile lifestyle”.


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