Virgin Media gets to the point


April 29, 2009

Broadband and entertainment firm Virgin Media has added the creative agency Spike to its roster of brand and advertising agents, to help get Virgin out there and in front of potential new customers.

Spike will be working with Virgin Media’s lease agency Saint, as well as the in house creative team, on projects that will include digital campaigns, as well as consulting on other areas such as marketing and communications.

Saint is part of the Rainey Kelly Campbell Roalfe/Y & R organisation that came up with the Broadband power to the people advertising campaign.

The agencies have to have an understanding of the Virgin Media brand and customers in order to connect with them, and these agencies have that understanding, according to the executive director of brand and marketing, Ashley Stockwell.






 

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