Phorm launches website to put record straight


April 30, 2009

It may be under fire at the moment, but the targeted advertising firm Phorm is planning a fight back by launching a website to explain how the system monitors users’ internet activities and then offers targeted advertising related to the users’ surfing.

The website, stopphoulplay.com, has been set up by Phorm to counter the small amount of people and organisations who are dedicating their time to apparently harm the Phorm business, according to Phorm that is.

With the EC taking legal action against the government over Phorm and the laws that are supposed to protect individuals from monitoring and interception, this is just the beginning of a long campaign from all parties as they attempt to state their cases through any means.






 

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