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May 5, 2009

UKTV and Red Bee finalise rebrand

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by David Allen

The rebrand of UKTV’s ‘Home’ has taken place over the weekend to make the eighth channel rebrand in the UKTV portfolio.

The work has been done with the help of Red Bee Media which has created four new channel indents that use different styles of ‘home’ such as a family home, an urban flat, a flat-share and an empty home, break bumpers, promotional material as well as four on screen presentation themes.

This work will be bolstered by an extensive advertising campaign for the national press and TV.

Home is being marketed as the only channel dedicated to home and gardens on satellite TV with a slogan that says it all “There’s no place like it”.

The marketing campaign will be seen this week on the TV and in the press too.

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