Over the weekend Virgin Media began yet another wave of advertising.
This time the object is to promote its own brand of Unique Fibre Optic Network, in a sixty second TV advert that shows a man working away on his computer until his evening is interrupted.
The internet service provider is spending millions of pound on this particular advertising campaign, which will appear in print, TV, and outdoor as well as online.
Virgin Media’s record with advertising campaigns has not been brilliant if complaints upheld by the Advertising Standards Authority are anything to go on.
Yet Virgin Media is bucking the trend by spending out on advertising, while other firms are holding back on the advertising budgets for the time being.
The TV advert finishes off with streams of lights pouring into the man’s home; Virgin Media broadband has arrived.