Vudu’s library of 14,000 movies-on-demand will soon be available on Entone set-top boxes (STBs) and DVRs following an agreement between the two companies.
Entone users will have access to Vudu’s full library - including 1,500 HD movies - with a simple software upgrade to their STB.
Movies on the Vudu network include films from every major Hollywood studio, as well as movies from 40 independent studios.
This is Vudu’s first step into the world of third-party hardware.
Previously, Vudu’s movie library had only been available to Vudu customers with a $150 Vudu STB.
“We want consumers to get access to Vudu through the devices they already have in their home,” said Edward Lichty, Vudu’s strategy and content manager.
Entone supplies STB hardware to over 50 smaller telecoms companies in the US.
Following Entone’s deal with Vudu, these operators will be able to supply movies on demand without having to pay additional programming rights or create a new video-on-demand structure.
Steve McKay, Entone CEO, said: “This arrangement brings together the best of live television, as supported by Entone’s market leading IPTV home connectivity products, with the best of Internet on-demand movies, as supported by VUDU’s vast movie library”.
Market analysts see the agreement as paving the way for other telecoms firms to broker similar deals.
“Entone has broken new ground with this approach and we encourage operators to follow,” said Colin Dixon, senior analyst at the Diffusion Group.