BSkyB and Setanta talk over FA football deal

David Allen -

The satellite sports broadcasters BSkyB and Setanta are apparently having talks on how they can work together on a deal that could help the struggling broadcaster Setanta by offering the sports channel directly to Sky customers as part of a package.

All this comes from when Setanta lost out to Sky Sports in the FA’s Premier League football rights auction, which will see Sky Sports walking off with more matches than it anticipated.

This left Setanta in a mess from the subscriber and advertising point of view, considering that it was only left with half of the live games that it is currently showing.

With the new deal taking place in 2010, it is essential from Setanta’s point of view that it is able to survive, and talking to BSkyB could mean an opening to extra revenues.

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