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May 12, 2009

Tiscali will not be rebranded


by David Allen

As with many takeovers, it looks as if the Tiscali brand will be staying around for some time to come, according to the chief financial officer of the Carphone Warehouse, Roger Taylor, in an interview with Dow Jones Newswires.

The deal makes the Carphone Warehouse the number one internet service provider to households in the UK, yet for Tiscali customers it could be like living in broadband limbo, with no offers or additional services coming online, while TalkTalk will continue to be marketed.

Yet for the Carphone Warehouse not re-branding and integrating the Tiscali customers into the TalkTalk family could alienate them.

The plan should be to romance the 1.75 million ex-Tiscali customers in an attempt to convert then over to TalkTalk’s phone and mobile services.

It is early days and no doubt there are plans in hand for Tiscali subscribers to be shown the benefits of the Carphone Warehouse.

Story link: Tiscali will not be rebranded


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1 Comment »
  1. Wrong!

    “Dunstone said it is Carphone Warehouse’s intention to merge the Tiscali and TalkTalk operations and move to having just one brand over time.”

    http://news.zdnet.co.uk/communications/0,1000000085,39649686,00.htm

    Comment by Unlikely — May 12, 2009 @ 12:48 pm

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