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May 14, 2009

UKTV Food completes rebrand

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by David Allen

The rebranding over at UKTV continues, with the tenth and in fact the last channel to be changed, UKTV Food, being rebranded as Good Food by the 22nd June.

The Good Food brand name comes from one of the shareholders in UKTV, BBC Worldwide.

The channel aims to become a fun and food broadcaster aimed at the twenty five to forty four audience, with the tagline “We have fun with food”.

In order to attract the desired audience, Good Food will be selecting specialised programmes including: Optomen’s Market Kitchen, Cactus TV’s Rachel Allen: Bake!, IWC’s James Martin’s Brittany, plus Ace of Cakes, Dinner Impossible and Oliver’s Twist.

As for the Good Food magazine, BBC Worldwide will continue to publish this popular food magazine and manage the associated website.

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