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May 18, 2009

3G mobile broadband at its peak


by David Allen

Could it possible that mobile broadband has reached its peak and is in line for a significant drop in customers, over the next couple of years?

This seems to be the case, according to a recent study by Screen Digest.

The study has also discovered the reason for this, and it seems that the providers’ own business practices are to blame.

When mobile broadband first came on the scene, customers were signed up onto contracts that could last up to two years.

Then there were the “free” laptop deals that also tied customers up on long contracts.

But the mobile broadband service has in many cases not lived up to the claims originally made by the providers, mainly on speed and network coverage, and as these contracts end it is believed that many of the customers will not be renewing.

Story link: 3G mobile broadband at its peak


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