The BBC has said that unlike websites such as Amazon and Wikipedia, which have come out and blocked the targeted advertising from Phorm, the jury is still out on whether it decides to allow it or not.
Phorm is a service that websites can use to track users’ surfing habits and build a user profile.
These profiles are then used to offer advertising that matches the users’ surfing habits.
However, many broadband users do not want to be monitored and the secret trials conducted by BT and Phorm have made the anti Phorm protest even more determined.
The BBC Online controller, Seetha Kumar has stated that she is not making a decision either way until the Phorm service has been rolled out by ISPs BT, Carphone Warehouse and Virgin Media, on their networks.
It is believed that Phorm and the BBC are incompatible anyway, as the BBC does not allow third parties to gather data for financial gain.