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May 20, 2009

UKTV launches another rebrand

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by David Allen

Red Bee Media is behind the latest UKTV rebrand of the channel previously known as UKTV Gardens, which has given the channel a new name and direction.

A pop art style of branding is being used to promote “Really” a lifestyle channel dedicated to women.

It comes with a slogan - “Really. You couldn’t make it up” - and a website at www.isitreally.co.uk.

UKTV Gardens is the penultimate channel to be rebranded and marks a complete overhaul for the UKTV brand of channels.

The rebranding as a female oriented channel opens up a huge market for UKTV and some interesting changes will be needed to make this channel different from all those channels that have tried to tap the female market only to fail.

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