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June 1, 2009

Setanta bid rejected by Sky


by David Allen

What now for the satellite sports provider Setanta?

Despite surviving to the end of the football season and the FA Cup final the sports channel had hoped that a deal could be had with its main rival Sky Sports, but it seems that any chance of that has gone.

Setanta’s troubles began when it lost out to Sky Sports in the last Premier League auction by the FA, and actually lost half of its current amount of games.

However, Setanta has soldiered on, making multi million pound payments to the football organisations despite the potential loss in revenues from advertising and subscriptions.

So the plan was to ask BSkyB if it would pay £50 million in advance for the wholesale rights to Setanta for Sky Sports subscribers, but BSkyB has turned this offer down.

Story link: Setanta bid rejected by Sky


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