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June 10, 2009

Virgin Media seeking to change the face of EPG


by David Allen

Virgin Media is looking into bringing out a new electronic programmes guide (EPG), but this process is likely to take a couple of years.

The cable firm is currently at the design stage of the new EPG, which will eventually replace the current EPG, according to a company spokesperson at the “Driving Digital Content” seminar in London.

A concept design was shown at the event, which shows that the company is planning to use a scrolling bar system that will be able to show on demand content, as well as broadcasting content, on the same page.

The idea is to move away from the current TV Guide format that offers the standard programming guide as Virgin Media wants to develop relationships with its customers.

Story link: Virgin Media seeking to change the face of EPG


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