MTV going for rebrand

June 16, 2009

As part of a major change in the way that satellite music broadcaster, MTV, appears to its viewers, the broadcaster will be rebranding its flagship channels MTV One and MTV One+.

Although this is being portrayed as a major rebranding, the changes may not be making such an impact on the casual viewer, because the change will mean that MTV One will become simply MTV, while MTV One+ will of course change into MTV+.

The trouble for an established brand such as MTV is that it cannot move away from the name because that is what it is.

These rebrandings actually make the channel names look a lot sharper and it is believed that everything else about the channels will remain the same when the changes take place on the 1st July.


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