Sony Ericsson is taking another stab at re-establishing itself as the multimedia powerhouse it was when it released the Walkman in the early nineties, with the release of its newest Smartphone under the walkman brand, the W995.
The W995 is a slide that has quad band GMS, GPS, 3G compatibility, Wi-fi, and an 8.1 megapixel camera, in other words everything you would expect from a new Smartphone in the current mobile market.
In an effort to focus on the multimedia aspect of the phone, the W995 is unique in the fact that it has an in-built stand that allows the phone to be propped up and left free standing for viewing much like a photo frame.
It also comes with iPlayer compatibility and a free package of 60 independent films for the first year of use.
Of course, depending on which mobile cell phone provider you have, the streaming video content may be restricted.
Disappointing, however, is the fact that the W995 can only read M2 cards even though Sony Ericsson is moving towards microSD models in the future.
Additionally, the W995 has a 3.5mm headset jack, a 2.6 inch screen, and comes with the new Sony Ericsson PlayNow Arena which allows the user to access streaming video from Sony music, Sony Pictures, and Sony Pictures TV.
Prices are expected to range at about £399 without a contract, but most networks are offering the phone for free or at little cost with a contract.