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June 26, 2009

Virgin Media in talks with ESPN


by David Allen

The cable broadband, TV and phone provider, Virgin Media, is in talks with the US broadcaster ESPN over the recently purchased Premier League football matches.

ESPN acquired the rights to forty six games in the 2009-10 season and twenty three games in the following three seasons, after the collapse of satellite sports broadcaster Setanta in the UK.

Sky has already agreed terms to offer ESPN to its customers, but other broadcasters such as Virgin Media are yet to come to an agreement.

It looks as if ESPN could well be in the running to pick up some of the games from the Scottish Premier League (SPL) too, following Setanta’s failure to keep up payments on the deal.

According to an ESPN spokesperson, the broadcaster is interested in acquiring the rights to all sports as they become available and providing that they are viable.

Story link: Virgin Media in talks with ESPN


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