Satellite, Cable, Digital TV, Home Media, & Computers
|  Home   |  Forums   |  News   |  Blog   |
July 7, 2009

BT drops Phorm


by David Allen

Unlike many of the other stories concerning the targeted advertising system Phorm, it is a fact that BT has decided not to go ahead with the controversial scheme, which tracks the internet habits of customers and then directs adverting to them.

As a result of this decision, shares in Phorm plunged by as much as forty per cent on the day.

BT was thought of as being the key player in the roll out of Phorm’s Webwise product, but its decision to put it on hold has come as a bit of the bolt from the blue.

There have been issues recently, especially when BT and Phorm were found to have conducted secret tests of the system on customers without their knowledge.

However it would seem that the main reason for not implementing the system is cost.

It is well known that BT is entering into a cost cutting phase and the Phorm decision would seem to be just part of BT’s plans to save money.

Story link: BT drops Phorm


Discuss this in the Techwatch Forums


Add to Bookmarks:

ADD TO NETSCAPE     ADD TO DEL.ICIO.US     ADD TO DIGG     ADD TO FURL

ADD TO STUMBLEUPON     ADD TO YAHOO MYWEB     ADD TO GOOGLE     ADD TO SPURL


Related news to "BT drops Phorm"




No Comments »

No comments yet.

Leave a comment


Previous: « Hulu getting closer to the UK
Next: No more “Lost” after the last episode »

Visited 633 times, 5 so far today