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July 8, 2009

Consumers not aware of savings from bundles


by David Allen

When it comes to broadband services, it seems that bundles are the way to go, as it is a lot more cost effective for the consumer to have as many services bundled into a single package as possible, than paying for them all separately.

Yet according to broadbandchoices.co.uk around a third of all UK consumers are not even aware of the savings that can be had by taking out a bundled service with their internet service provider.

Ten thousand people responded to the survey, and twenty nine per cent said that they had no idea what sort of savings could be had by taking out a bundled service, while twelve per cent actually believed that a bundled package would not save them any money at all.

Story link: Consumers not aware of savings from bundles


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