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July 15, 2009

NetPlay and Playtech partner in TV deal

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by David Allen

The parent company of bingos.com, NetPlay TV, has signed a new deal with Playtech in a £12.8 million deal that will see the firm provide live bingo and gaming products.

Playtech has been searching for a partner that can provide its customers with live interactive products.

This new deal will offer its TV quality shows to gamers that are looking for a better and more exciting experience.

Live gaming has quickly become a big player in the interactive TV market, with many satellite channels running competitions and games on a regular and some on a permanent basis.

This agreement is bad news for Parlay Entertainment which has supplied bingos.com with software since the company first launched, as this has now changed and the company will switch to the Playtech software.

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