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July 16, 2009

Cricket TV fans have to pay up to watch

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by David Allen

Cricket fans are left with no choice other than listen to the sport on the radio, or pay for satellite TV through BSkyB if they want to watch live coverage of the matches.

According to official TV viewing figures, Sunday’s coverage of the Ashes on Sky Sports was watched by 358,000 people during the 10am to 2pm slot. This was followed by 800,000 after 2pm.

These are respectable viewing figures and no doubt, BSkyB will be happy with them.

However, when the 2005 Ashes coverage was broadcast on Channel Four free of charge, the viewing figures varied between 7.2 million and 8.2 million.

8.2 million viewers represented forty seven per cent of all viewers at that specific time.

These figures mean that there are around eight million viewers unable or unwilling to watch Sky Sports.

Currently a panel is considering the so called “Crown Jewels” of sporting events, and no doubt these figures will feature heavily in their considerations.

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