Beginning on Friday July 24th, Vodafone customers that use mobile or computer mobile broadband service will be able to access the popular social networking website Facebook for free.
The free access will continue for one week and launch the premier of Vodafone UK’s new Free Friday series.
Vodafone has offered Free Friday since the beginning of May, when it introduced first the low rate of just 50p to surf mobile internet for the month and continued with a Free Music download day on a June Friday.
Facebook is the first free event offered by Vodafone, scheduled to last for an entire week.
Any Vodafone customer who access Facebook on mobile broadband during this time period will not be charged any usage fees, but any other website will cost the typical rate as a plan denotes or 50p for prepaid customers.
Free text alerts will also be sent from Facebook, and users can choose which notifications they want to receive from throughout the week, although it will cost mobile users the standard fees to respond to the alerts with a text message.
It has been reported by MediaNama that Facebook is now becoming more accessible via mobile phones in India by partnering with SMS Gupshup.
The new partnership will aid Facebook in reaching out to SMS users, while additional status updates would help both Facebook and SMS Gupshup increase their revenues.