Microsoft Answers Apple with Windows Marketplace for Mobile

Franz Bicar

July 28, 2009

It’s too long and Apple (and other companies) had already taken a large chunk of the market. But, at last, Microsoft has an answer to Apple’s dominating (or monopolizing, depends how you see it) App Store. Microsoft is now accepting submissions from developers in 29 countries for their very own Microsoft Mobile application store. To keep things interesting, Microsoft even announced the Race to Market Challenge, a contest of superlatives that will end with Redmond giving out four touch-screen Microsoft Surface tables to four winning developers.

The Race to Market Challenge has four different categories. All certified Windows Marketplace for Mobile developers who will submit their apps (application, games, or widgets) before December 31 will be eligible for the price. Categories are most downloaded freeware, most moneymaking app (calculated by the number of downloads times price), the most useful product, and the most playful.

The Windows Marketplace will be the main distribution center for Windows Mobile apps. It has a similar concept to Apple iTunes’ App Store, Google’s Android Market, and RIM’s BlackBerry App World. Microsoft’s Windows Marketplace for Mobile application storefront will premier on Windows Mobile phones running the upcoming version 6.5 of the mobile operating system which is expected to hit stores early Autumn.

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