Microsoft has entered into a deal with BBC Worldwide and All3Media which marks the software giant’s entry into the UK VoD market.
This could be a good time to make a move into this area, where there is currently a huge demand for new content.
Through its MSN Video Player, due to launch next week, the latest deal allows Microsoft to offer MSN users up to 60 full-length shows for free, including Shameless, Peep Show, The Young Ones and Hustle.
Microsoft has been quick off the mark with this service, beating California-based VoD provider Hulu, which plans to launch in the UK later this year.
The service will also fill a gap left by the failed Project Kangaroo.
Microsoft’s MSN Video Player will be ad-funded and will initially show 300 hours of content from the BBC and All3Media.
The programmes will only be available on MSN’s platform 180 days or more after they have been transmitted.