HD drives BSkyB’s profit skyward

July 31, 2009

The demand for HD TV has had a great effect on the fortune of the satellite TV broadcaster BSkyB, in fact BSkyB has seen the best growth in new customers signing up for satellite TV in five years.

This increase in subscribers is showing up on the balance sheets with a solid four per cent increase in the broadcaster’s profits.

The addition of new customers has boosted Sky’s initial target of reaching ten million customers by the year 2010.

Currently it has 9.442 million customers, and added a massive 462,000 during the past year.

However Sky+ HD is the interesting factor, as around 534,000 customers signed up for the HD TV service, taking the total customer level to 1.313 million.


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