Rural broadband to get the “Apprentice” treatment

August 5, 2009

Claire Young, the runner up in the 2008 version of the BBC1 show “The Apprentice”, is teaming up with the Country Land and Business Association (CLA) to formulate a plan that will finally encourage the internet service providers to work on rural broadband, as well as in the cities and towns.

According to Claire Young, she has direct experience of how a poor broadband service can affect a small business located in a rural area.

She runs Elegant Venues, a wedding venue firm that is based in Daventry, Northamptonshire.

The problem is money and investment, as it seems that ISPs are going to put their cash in areas where there is a high number of customers, where they will see a faster return on their investment.

Rural broadband requires a huge investment, but offers a lower return because of the lower population, but at some stage the broadband network is going to have to reach out to rural areas, it is just a matter of when.


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