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August 7, 2009

Sky Arts finds a hit with the Fourth Plinth


by David Allen

Sky Arts, the satellite arts TV channel from BSkyB, has struck gold with a slightly off the wall live project.

Since the 6th July, the fourth plinth in Trafalgar Square has been occupied by a member of the public for one hour.

There are 2,400 slots, for which around thirty thousand people applied.

Sky Arts has been covering the fourth plinth round the clock and this feed has been made available online, attracting 400,000 unique visitors in around three weeks.

The average time that a user watches the feed is over ten minutes.

They watch the plinth via remote controlled high definition cameras, and this footage is also shown on a regular slot on the Sky Arts satellite TV channel.

The fourth plinth project is due to continue until the 14th October.

Story link: Sky Arts finds a hit with the Fourth Plinth


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