The company that has handled all of the outside advertising, such as billboards and poster campaigns, for BSkyB, for the past six years, has been given another three year deal.
According to the Nielsen Company, it has been estimated that BSkyB spent a massive £16 million on outdoor advertising in the year that ended on the 31st May.
BSkyB’s head of media, Steve Beckett, believes that IPM has delivered the type of service that BSkyB expects from a partner and therefore is happy to reward the firm with a new contract.
The contract is believed to be for a further three years and is estimated to be worth around £50 million.
This new deal will mean that IPM will be carrying on the work that it already does until 2012.