The satellite broadcaster BSkyB has come to an agreement with the music venue The O2.
This will mean that subscribers of Sky TV will be able to get access to the VIP ticketing service, while the broadcaster will get the TV rights to screen shows on the Sky network.
The deal will last five years and it is believed that it could be worth around £3 million per year.
It will make BSkyB a founding partner along with the other famous brands, Adidas, BMW and Coca Cola.
Sky TV now has first refusal on the TV and online broadcast rights for most of the music and other events that take place at the venue.
Sky TV will also have access to the media and advertising space around the venue and the 3D cinema.