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August 26, 2009

Project Canvas to launch next year

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by Alan Harten

Project Canvas partners are hoping to see the TV service launch in 2010 after Richard Halton, the BBC Controller of Business Strategy, stated on an industry website that 2010 was the perfect time for a launch of the new product.

Halton said that the coming year will be important for UK digital TV and the government’s aim of getting Freeview HD into at least half of the homes in the UK before the World Cup football will inspire movement in the pay per view television sector.

Due to the new competitiveness that Freeview will bring, Halton believes it is important to get Project Canvas launched by 2010.

Halton also said that if Project Canvas turns out to be as successful as planned then content providers that are dealing with high costs may be able to reduce current premiums for customers and new service providers may be able to consider jumping into the industry.

The BBC Trust marked September 1st as the last day that stakeholders can respond to the Project proposal, after which it is expected that the project will be approved and scheduled to debut on the market.

The main partners involved in Project Canvas are Channel Five, BBC, BT, and ITV.

In the near future more ISPs and service providers are also expected to jump into the ring.

Project Canvas will be an open platform solution that is available to everyone and focuses on providing a standard set top box for every UK citizen.

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