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August 27, 2009

Sky One gets Davina for new dance show

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by David Allen

Just as the Big Brother door begins to close the Sky One door opens for presenter Davina McCall, as she signs up to present a new TV dance show, Just Dance.

The series is a co-production from Shine TV and Princess Productions.

It will be run on a similar style as the X Factor, but for just dancers.

Once again, this is another example of how Sky One is spending its budget on new and exciting programming, instead of buying in imported content from the US, which is still in demand but Sky One has to compete with the likes of the family content provided by the BBC and ITV.

According to the Sky One director of programming, Stuart Murphy, this is a real departure for the channel.

Story link: Sky One gets Davina for new dance show


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