The Living channel is planning to launch the Living Player, allowing viewers to watch on demand content.
Living will be launching to the Player on Virgin Media this autumn, where it will allow the user to watch any programme that has been aired during the last seven days, as well as providing access to the channel’s archived content.
Living is also planning to launch an HD version of the channel.
This content will also become available on Virgin Media and will be free to all Virgin Media customers that subscribe to the XL package.
According to Living’s director of television, Claudia Rosencrantz, this move to provide content on the Living Player will place the broadcaster into a good position for the future.
The Living Player will be made available for computer users later on in the year.