There cannot be many people around who have not seen the recent marketing campaign by TalkTalk, as the internet service provider has really pushed the boat out recently.
However, following a complaint from rival ISP BT, the Advertising Standards Authority (ASA) has banned the advert in its current format, because TalkTalk compares its service to BT’s.
The issue is that TalkTalk was comparing its home phone and broadband package to the BT Option 1 bundle.
BT pointed out that TalkTalk failed to inform consumers that there are certain security features that BT customers would lose if they switched to TalkTalk.
Within the BT Option 1 package, the customer gets a standard package of email anti virus, spam blocker anti spyware, pop up blocker and a few others, but with TalkTalk, similar security features are charged for at £4 per month.