ASA agrees with BT over Sky advert

September 10, 2009

The Advertising Standards Authority (ASA) has been studying a complaint made by BT about the advertising used by Sky Broadband which compares the Sky up to 8 Mbps package with BT’s Option 2 package, and how the consumer could save £185 per year.

BT’s complaints are that the comparison is unfair and could mislead the consumer, because BT’s Total Broadband Option 2 package included benefits such as free calls, and security products.

The adverts also left out the fact that consumers would have to pay if their service was switched to Sky Broadband.

ASA threw out the free phone call and savings complaints, but the comparison complaint was upheld by ASA and the adverts will no longer be allowed to run.


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