For smaller football teams, getting a live match on Sky is a big thing.
It means money for the club and great PR for the advertisers but one club, Plymouth Argyle, has taken this opportunity a bit further by putting the sponsorship of its game against Nottingham Forest, on the 27th September, for sale on eBay.
Obviously a sponsor is going to get valuable PR as the match will be broadcast live on Sky Sports and the action repeated a couple of times too.
The winning bidder will get their firm’s name in six of the advertising boards around the pitch, and will select the man of the match and present them with champagne.
There is a whole load of other benefits like VIP parking, but it is the concept that is interesting.
The bidding is currently running at just £1,550!