In a groundbreaking deal with Warner Music, Vodafone will become the first global mobile network operator to offer over-the-air DRM-free downloads from the combined music catalogues of the world’s four largest music companies.
The latest deal builds on Vodafone’s existing DRM-free mobile distribution deals with Universal Music Group, Sony Music Entertainment and EMI Music, which have been in place since March, and expands the library on offer to over 1 million tracks.
Vodafone’s download service gives customers unrestricted use of tracks across all of their personal music devices for a single payment for each track.
Vodafone and Warner Music will collaborate on a range of mobile music products including value-added album bundles offering additional multimedia content.
Eric Daugan, SVP, Digital Business, Warner Music Europe said: “We’re pleased to be expanding our partnership with Vodafone, who share our vision of how to help foster the growth of mobile music and create further opportunities for connecting fans with artists by offering premium album content anytime, anywhere.”
Vodafone has also announced the launch of a new applications service called Vodafone 360.
This integrates social networks, such as Facebook and Twitter, and offers a store of applications.
It replaces the Vodafone Live suite of mobile internet services.