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October 1, 2009

Netplay gambles and loses

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by David Allen

Netplay, the company that provides satellite and digital television services with TV interactive gaming concepts, has made a serious loss following a restructuring of the business model.

The firm restructured in order for it to compete in terrestrial TV market too, but this has come at a cost, and the company reported a net loss of £3.2 million for the first six months of the year.

At the same time, the company has seen a fall in revenues from £10.1 million to £9.3 million, a difference of 8 per cent.

However according to the Netplay’s chief executive, Martin Higginson, the restructuring was necessary for the company to be competitive in the market and in actual fact the costs are a one-off investment and so a different story is expected next time.

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2 Comments »
  1. Not sure the title of this article is a true representation of the situation.

    Total bets have increased 35% to £204m and they’ve signed broadcast deals signed with terrestrial TV broadcasters, Channel Five, and STV, and digital broadcasters, Virgin Media Television, Freeview, Turner Media, and FreeSat.

    In addition, they’ve launched the first “live” Fixed Odds Betting Terminal through Stanleybet International, with a roll out to commence later this year. Launched an interactive Mobile to TV product, a world first for an interactive gaming company; and increased mobile gaming margin revenues have increased 450% compared to the same period last year.

    All in, I think they’ve made some wise decisions and investments through 2009 that will bear fruit in 2010.

    Comment by Tim — October 2, 2009 @ 11:59 am

  2. Not sure the title of this article is a true representation of the situation.
    Total bets have increased 35% to £204m and they’ve signed broadcast deals signed with terrestrial TV broadcasters, Channel Five, and STV, and digital broadcasters, Virgin Media Television, Freeview, Turner Media, and FreeSat.
    In addition, they’ve launched the first “live” Fixed Odds Betting Terminal through Stanleybet International, with a roll out to commence later this year. Launched an interactive Mobile to TV product, a world first for an interactive gaming company; and increased mobile gaming margin revenues have increased 450% compared to the same period last year.
    All in I think they’ve made some wise decisions and investments through 2009 that will bear fruit in 2010.

    Comment by Tim — October 2, 2009 @ 12:00 pm

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